Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships declination 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a blossom minister jeweler and specialty retailer with collective home base in New York, New York depart be utilize to identify potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) success and continues to grow, this BIRAC will bring home the bacon new marketing strategies as rise up as a new target market that they guard besides to tap into. With the jewelry industry being fiercely competitive, Tiffany & Co. has perpetually stood out as a premier fine jeweler. They have strong recognition inside and impertinent of the U.S. This analysis of Tiffany & Co. will seek to explore marketing strategies for getting middle line customers while maintaining their high-end customers and image. Backgroun d Charles Lewis Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a belongings company (NYSE: TIF) that operates through its subsidiary companies (“ accompany/ Co.”). The bon ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose merchandise offerings involve an extensive selection of jewelry as well as timepieces, sterling silver/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the play on is engaged in product d esign, manufacturing, and business-to-busine! ss retail activities (Tiffany.com, 2008). They employ intimately 8,800 people around the world. Their current corporate structure was effected in 1984, when they were incorporated to purchase the original company. At January 31, 2008 the keep company operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical liquefy for 2007 is as follow: The U.S. represents 59% of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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