Disney Vs French Government :: Disney France Business

The most profound requirement for a rational, efficient agreement is he ability of the parties regard to determine their interest in the duologue in question. How successful were Disney and the cut presidential term ina) Identifying their underlying interests?The interests of each attitude were quite different. In fact, those of Disney were mainly financial interests, whereas those of the french governments were political and economic. The other distinction highlighted is that the cut interests were linked together, whereas those of Disney were different interest without links in between.Disneys interests were clearly defined. still they have a strategy that ramble forward another side for the future park Barcelona. Disney was more attracted by the French proposal but put the two in competition. Then they hope that the French government will describe some concessions. For that they make Barcelona more attractive than it real was.They wanted prosperous knowledge base pur chase terms a learn investment basis (no licensing)a financial scheme that will constrict their initial capital investmentto increase as much as possible the Disneys share of upside potentialthe French government to make concessions on taxthe government to finance the improvement of the transportation infrastructures in the areaTheir interests were well underlined. Indeed, concerning the investment question, the French site was really favourable as it is situated in the villes nouvelles, which went only through and through one part called EPA (Etablissements Public dAmnagement). This element is crucial for the duration of the negotiation. In fact, the more intermediaries in that location are, the longer the negotiation will be. The other major advantage of the French project is that the French government is not reluctant to expropriate the land needed for the park.Disney could have seen a positive point in the negotiation when the French prime minister signed the initial earn of reason between the two parts. Indeed, the fact that the Prime Minister himself signed the letter implies how important the project was for the French government. Then Disney knew they were in strength position, and that they could stimulate concessions from the French government.On the other side, the French government had various interests. It put clearly in advance that their major interest was the employment and the revenues created by the project.But there are other intereststhe development of Pariss eastern suburbsthe psychiatric hospital of 60 000 jobs, that will decrease unemploymentthe impact on the tress industry, which went through a bad periodcreation of revenue for French suppliers during the construction and operational phases