Friday, August 23, 2019

Consulting in Organizations... for In and Out Advertising Essay

Consulting in Organizations... for In and Out Advertising - Essay Example The today's business world is changing in a very fast rate. The market expansion, advancement in technology, mergers and acquisitions, need for business restriction, financial constriction and government's legislation are calling for charges in business so that they can keep page with the new dynamic world. To find markets for their products organization's needs to advertise so as to create awareness of the products availability to the general customers, advertisement can be done locally, regionally, nationally and internationally depending on the type of products to be advertised. The report carries different theories that are appropriated for effective advertising in an organization. The theories covered under this report include, PESTEL, SWOT analysis, the Senge's five learning disciplines and porter's five forces. Political factor/ environment will include the tax policies by the government, government's business regulation; imposed trade tariffs and restrictions among others. Any business organization is supposed to known the tax policies affecting various regions this will help them in estimating the advertising costs in every region this evaluating its importance. The business organization is also supposed to know the government's business regulation so as to know the type of products to deal with and how to ... The business organization is also supposed to know the government's business regulation so as to know the type of products to deal with and how to advertise for the same, they also ought to know imposed tariffs and restrictions which will provide important guide on the regions on which advertisement can be done. The organization can apply the political dogma which is a set of philosophy, ethics and supposition within a given society. The political factor emerges as the most tumultuous in all the environmental forces. Any business organization needs to equip itself with the knowledge on the prevailing political climate whether locally, internationally, nationally and regionally. The political climate plays a great role in determining and evaluating the likelihood of business failure or business success. If the political climate is unstable then it will affect product's marketability affecting negatively on the total sales volume. In such a scenario it is not advisable for firms to extend their advertisement on such regions experiencing political instability. Such advertising efforts may not yield anything for the company translating into huge loses in terms of advertising in a region / nation that is politically stable will yield more success to the company a thing that enhances advertising. (Ansoff, 1965) The business organization needs to know how the economic factor affects its business enterprise, for example, if the business is being operated under a small economy then it means that greater efforts need to be applied on advertising so as to increase the sales volume. This can be extended up to the international level so as to

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