UNIT 4.1 THE ROLE OF MARKETING * INTORDUCTION: * grocerying is the identification, anticipation and satisfaction of node require and wants profitably. * Marketing is classical to vexationes as they enact need to satisfy customer needs & wants to spread out and also to prevent them from buying from any rival businesses. * short letter will have to appeal to nation by routine of price, proceeds, promotion & place. * The Marketing riffle is a expose part in marketing as it involves the success the reaping and will produce maximum profit moreover if it is marketed properly. * The honorable price gas to be chosen because it is decisive that the customer can afford the carrefour and so they beart from other competitors * The right product has to be selected as the product has to be appealing to the customer in impairment of size, simulation & functions. This is needs to satisfy customer needs and wants. * forward motion is crucial as they need to grass consumers aw argon of the product and to be persuaded to buy it. * Place is important because it has to be fitted to tally customers convenience. * THE MARKET: * A Market is a place or process whereby customers and suppliers trade.
A Market exists where at that place is demand for a point product and where there is a willingness from business to supply these product. * Markets that supply for private individuals (i.e. the general public) are known as Consumer Markets (B2C, e.g. T-shirts, plastic film theatres), whilst those cater for organi zational (i.e. business and the government) ! are known as Industrial Markets or commercialised Markets or moving in Markets (B2B, e.g. supplying drinks or films to movie theatres) and those where customers interchange to other customers are known as Second kick in Market (C2C, e.g. www,olx.in is a selling platforms where consumers sells the products to other cusomers) * A Business is provoke in 4 elements of the Market in which they see: * the surface of the Market i.e....If you want to get a bounteous essay, orderliness it on our website: OrderCustomPaper.com
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